Daniela Bershan &
Kaleb de Groot
We developed the Fat Form typeface winking Western-like to former Amsterdam ghetto de Bijlmer, where this 10-day event is taking place.
We found inspiration on a blog with old school hiphop flyers, where a lot of typefaces are used throughout, and stars are thrown with randomly.
Summer 2012 brought a new edition, where the office palm tree played a central role in all communication, as symbol for cultivated tropical identities.