De Ideale Man
Gemeentemuseum Den Haag
Waanders Uitgevers Zwolle, 2008
John de Greef
& Ninke Bloemberg
Choose your own Ideal Man with one of the four interchangeable covers wrapped around this book. Inside you will find contagious fashion for men from the 17th century up to today: from Galliano to Bernhard Willhelm and from Yves Saint Laurent to ‘sporty’ fashion.
The exhibition was designed by Maarten Spruyt, with whom we also did the art direction for Oof Verschurens' cool photographs.
Roosje Klap was also responsible for the routing and the typography in the exhibition.