Niels Schrader and Roosje Klap created a more than 60-metre long wall, which displays dozens of hypes from the past few years. With an especially designed algorithm, MOTI’s visual research team took on the world wide web. Thousands of images were collected on the basis of search terms, hashtags and Google, Instagram and Facebook links. Based on the central images of hypes, photographs and films, the grand visual processes of the internet are mapped out.
MOTI divided this ocean of hypes into different categories that – as exciting as the media always are – mingle and merge and influence each other. Thus, the marketing world is always ready to pounce on any memes that start to populate the web, and the protest hypes appear surprisingly similar to the many ‘challenges’ that continually confront us on our own social media channels.
On the website www.planethype.net you can find the interactive representation of this installation.